Hello there!
I am Max BrandLex
Atlanta-based lead
specializing in mobile and web apps re/design and development
Selected Work
Healthcare · Mobile app UI/UX
Healthcare mobile app for patients
UI/UX design for the patient-facing mobile app for healthcare provider. A design system was created to encompass both iOS and Android platforms.
2023 eHealthcare Leadership Awards Winner!
Navigation · Mobile app UI/UX
Navigation App (indoors and outdoors)
Re-designed and made UX/UI improvements for an indoor and outdoor wayfinding app. Applied the new brand guidelines and design system previously created for other mobile apps of the same client.
Corporate Admin App · Web app UI/UX
Mobile app Admin App
Design and development a mobile app admin/management system with a dashboard and a range of custom features and third-party integrations.
Corporate · Mobile UI/UX
Corporate Mobile App
Corporate Mobile App - a networking and collaboration mobile platform with features such as a customized content wall, corporate-wide people search, profile and security management, and access to various SaaS custom apps.
Experience
CVS / Aetna
(2023-2024)UI/UX Design Lead
I collaborated closely with a Senior UI/UX Designer and the Aetna design team to revamp our client's web portal, adopting a mobile-first approach. Our process included the development of personas, a comprehensive overhaul of user flows, and the redesign of persona journeys. By the close of 2023, we had established a robust design system tailored for Bootstrap 5, encompassing a range of mobile and web components.
https://www.aetna.comDAI / USAID
(2023)UI/UX Design Team Lead
After three years at Novant Health (Charlotte, NC), I joined DAI with two other senior designers. We actively collaborated on drafting and prototyping dashboards and user flows for numerous internal solutions. Within three months, we developed a Universal Design System with over 300 components, now actively utilized by client designers and developers.
https://www.dai.comNovant Health
(2020 - 2023)Lead UI/UX Designer
I joined Novant Health in April 2020. During my time there, I collaborated with various stakeholders and teams, including our offshore team in India. I designed and conducted user testing for three mobile apps, created web-based Admin apps, and either created or redesigned multiple landing pages and email templates. I served as the Team Lead for six other Senior UI/UX Designers. It was a fantastic experience! Thank you all, Novant People!
https://www.novanthealth.orgRitz Carlton
(2018)Senior UI/UX Designer
As the client already had a well-established design system, my task was to create and test interactive prototypes to simulate the experiences of Admins, managers, travel agents, and Ritz Carlton Yacht Collection clients. It was a small but enjoyable project for me. I have a great appreciation for the Ritz style and branding!
https://www.ritzcarlton.comAveanna
(2018)Senior UI/UX Designer
Working with the Aveanna Healthcare team, I created the first version of the Aveanna mobile app for nurses and patients. Additionally, I focused on UI/UX design for admins and schedulers to ensure smooth coordination between the web-admin and mobile app, providing excellent user experiences for all.
https://aveanna.comGeorgia College State University
(2015 - 2018)Senior UI/UX Designer and Front-End Developer
After moving from Saint Petersburg to Atlanta in 2015, I joined Georgia College in Milledgeville and worked on multiple projects with the Enterprise Applications team.
https://gcsu.edu"Max brings a unique blend of creativity, leadership, and technical expertise that are invaluable assets to any team and would shine in a leadership role. His passion for design, coupled with his exceptional design and front end dev skills, will undoubtedly make a significant and positive impact wherever he may contribute."
Julie Marino
Novant Health
"Working with Max was an absolute blast! He's not only a creative genius but also loads of fun to have around. His attention to detail was so on-point that being his supervisor felt like a piece of cake. We were on the same page right from day one!"
James Carlisle
Georgia College State University
"Max is a design and user experience expert who completely revamped our website and added an incredibly easy-to-use shopping cart. Thanks to his work, our online orders increased five times after the redesign. His innovative approach and attention to detail make him a valuable asset for any team looking to improve their digital presence and user experience.
Boris V.
Global Home Construction LLC.
"Max did an excellent job with my website! He was communicative, prompt and reliable. He fixed things that I couldn't and now everything looks great. His knowledge of mobile websites and Google Analytics was very helpful."
Angela P.
AKP Sales
"I was really pleased with the logo designs that Max created for my organization. The logos are instantly recognizable, making it easy to find our brand in a crowded market of other education providers."
Sarah Fell
SFell Limited
"She's always professional and clear in his communications, but it was when he started giving me advice on how to improve our website design that really made a difference for us - he had so many good ideas!"
Henry Kingsom
Kingsom Marketing Ltd
"Working with Max was an absolute dream. She offered us the perfect logo without any complicated deadlines or tight spots that other designers could not navigate to save their life!"
Peter Jackson
WimWam Limited
"I had the best experience working with Max. She is a creative, talented and fun person to be around! Her attention-to detail made it easy for me as his client because we knew what was wanted from day one."
Patricia Nelson
Cologne Limited
""Working with Max was a real pleasure. His expertise in modern web development technologies, including Angular, React, and TypeScript, helped us design a great UI for our web and mobile apps. Not only does his work make us look good, but it's also a delight to work alongside someone you can trust both personally and professionally!""
Cody King
King Coding Llc.
"Max is an incredibly creative and out of the box thinker. He is always on top of the latest trends and technologies. Max brought so many talents and interests outside of our daily work and was a total pleasure to work so closely with for two years. I hope the opportunity will arise to work with Max again!"
Cathy S.
Certified Scrum Master
"I've never encountered someone as professional and articulate in their communication as Max. However, what truly stood out was Max's invaluable guidance and insights into enhancing our client's mobile app design and UX. His wealth of innovative ideas made a substantial impact on our work."
Zakiya Shaikh, Senior UI/UX Designer
RCG Global Services
"As a law firm owner I’ve tried many different services to get my leads. I spent a lot of money but almost nothing worked for years. Then I started working with Max who explained how things work and actually did the job. I started seeing the results. I’m very pleased with his services and would recommend him to anyone."
Olga Gambini
Gambini Law LLC.