About Me
I'm Max Brandlex, creator of BrandLex agency, mobile/web developer and designer based in Atlanta, United States.
With 26 years of experience in web/mobile design and development, I have black belt in white SEO, digital marketing, branding and advertising, 15 years in usability testing, UX and UI design.
Specializing in UX/UI web and mobile apps re/design and development, I strive to help clients increase their profitability and user experience through improved user journeys, thoughtful design system, efficient prototyping with user testing.
As a developer I have extensive experience in a wide range of CMS, JS libraries and frameworks. I am well-versed in all aspects of agile development, whether for business, corporate, or educational purposes.
Experience
CVS / Aetna
(2023-2024)UI/UX Design Lead
I collaborated closely with a Senior UI/UX Designer and the Aetna design team to revamp our client's web portal, adopting a mobile-first approach. Our process included the development of personas, a comprehensive overhaul of user flows, and the redesign of persona journeys. By the close of 2023, we had established a robust design system tailored for Bootstrap 5, encompassing a range of mobile and web components.
https://www.aetna.comDAI / USAID
(2023)UI/UX Design Team Lead
After three years at Novant Health (Charlotte, NC), I joined DAI with two other senior designers. We actively collaborated on drafting and prototyping dashboards and user flows for numerous internal solutions. Within three months, we developed a Universal Design System with over 300 components, now actively utilized by client designers and developers.
https://www.dai.comNovant Health
(2020 - 2023)Lead UI/UX Designer
I joined Novant Health in April 2020. During my time there, I collaborated with various stakeholders and teams, including our offshore team in India. I designed and conducted user testing for three mobile apps, created web-based Admin apps, and either created or redesigned multiple landing pages and email templates. I served as the Team Lead for six other Senior UI/UX Designers. It was a fantastic experience! Thank you all, Novant People!
https://www.novanthealth.orgRitz Carlton
(2018)Senior UI/UX Designer
As the client already had a well-established design system, my task was to create and test interactive prototypes to simulate the experiences of Admins, managers, travel agents, and Ritz Carlton Yacht Collection clients. It was a small but enjoyable project for me. I have a great appreciation for the Ritz style and branding!
https://www.ritzcarlton.comAveanna
(2018)Senior UI/UX Designer
Working with the Aveanna Healthcare team, I created the first version of the Aveanna mobile app for nurses and patients. Additionally, I focused on UI/UX design for admins and schedulers to ensure smooth coordination between the web-admin and mobile app, providing excellent user experiences for all.
https://aveanna.comGeorgia College State University
(2015 - 2018)Senior UI/UX Designer and Front-End Developer
After moving from Saint Petersburg to Atlanta in 2015, I joined Georgia College in Milledgeville and worked on multiple projects with the Enterprise Applications team.
https://gcsu.eduSkills
99%
UX design
99%
UI design
95%
Figma
90%
Adobe CC
90%
HTML, JS, TypeScript
85%
CSS / LESS / SASS